I’ve collaborated with Apple across several roles over the years, from designing tutorials for Apple Business Essentials to art directing commercials and video content for AppleCare+, and I currently work as a Content Editor at Apple Music.
I worked as an Art Director and Motion Designer on the Applecare+ team, producing commercials and promo videos as well as pitching new work.
Incite enlisted my expertise to craft tutorial videos for Apple's Business Essentials. Using lively animations, we emphasized the platform's seamless integration of device management, support, and storage solutions tailored for Apple devices in the SME sector.
Our design approach was rooted in simplicity, employing basic geometric shapes. We seamlessly wove in Apple UI components to enhance clarity in our messaging. The use of diverse color gradients injected vibrancy into the visuals, while the fluid transitions aptly echoed the technological prowess of the platform.
